Privacy Policy — CALLD

Privacy Policy

Last updated September 7, 2026

1. Who this covers

This policy explains how Toffee (“Toffee,” “we,” “us”) handles information collected through CALLD, a waitlist product. It doesn’t cover ProphetX, whose regulated trading product CALLD does not integrate with.

2. What we collect

  • Phone number — required to verify your account and send SMS updates.
  • Declared state — the state you tell us you live in, used to decide eligibility.
  • Geo state — an approximate state derived from your network request, stored alongside your declared state for comparison only.
  • SMS consent — whether and when you opted in to SMS, so we can prove consent if asked.
  • Call and referral activity — which side of a Fixture you called, your waitlist position, and referral link usage.
  • Device and usage data — collected automatically through Firebase Analytics (page views, button taps, general device/browser info).
  • Ad conversion data — when you complete key steps (like verifying your phone), we may report that event to Meta and Google for ad measurement, matched using hashed contact details rather than sending them your raw phone number.

We don’t collect government ID, payment information, or any other information needed for a real money product, because CALLD isn’t one.

3. How we use it

  • To verify your phone number, using a third-party provider, via SMS one-time code.
  • To operate the waitlist: tracking your Balance, Calls, referral tier, and position.
  • To send you SMS updates you’ve opted into, and to honor STOP/HELP replies.
  • To measure whether our ads are working, using aggregated and hashed data shared with ad platforms — never your raw phone number.
  • To detect and prevent fraud, particularly around referral rewards.

4. Who we share it with

  • Twilio, to send and verify SMS one-time codes.
  • Google Cloud / Firebase, which hosts CALLD and provides analytics.
  • Meta and Google, for ad conversion measurement, using hashed identifiers.
  • Law enforcement or regulators, only if legally required.

We don’t sell your personal information, and we don’t share it with ProphetX for trading purposes, because no trading happens inside CALLD.

5. How long we keep it

We keep account and Call data for as long as your account is active plus a reasonable period afterward for fraud review and legal recordkeeping. SMS consent records are kept as long as needed to demonstrate compliance with TCPA and similar rules.

6. Your choices

  • Reply STOP to any CALLD text to opt out of SMS at any time, or HELP for help.
  • Contact us using the details below to ask what information we hold about your number, or to request it be deleted, subject to records we’re required to keep.

7. Children’s privacy

CALLD is not directed at anyone under 18, and we don’t knowingly collect information from anyone under 18.

8. Changes

We may update this policy as CALLD changes. If we make a material change, we’ll update the “Last updated” date above.

9. Contact

Questions about this policy can be sent to support@calld.co.